Why a responsive website is a crucial element of your business today?

Jun, 2015

After the dawn of Nokia 9000 communicator in 1996, which is the first of its kind web-friendly phone in the market, there was no looking back for mobile device that became available to customers with web-friendly technology. It was after this only that the world shifted their interest towards the making of mobile phone friendly sites, most commonly known as responsive websites. Responsive websites are those that adjust their design and content according to the size of the screen they are displayed on but it’s not that easy as it sound it is. In this blog post we will highlight the needs of a responsive website design for a business and its advantages.

Here are a few points to get started with According to a latest survey by Monetate, more than $37 billion were spent in online shopping through hand held devices in the year 2013-14. From the total website visits calculated it is found that American citizens use their cell phones up to 28% more to browse through the shopping websites than their desktops/laptops. Moreover, it is estimated that today, out of the total visits, 21% of the traffic comes from mobile devices on ecommerce websites.

In the United States of America only, more than 90% people agree to the fact that when they are close to an occasion, they are most likely to make a purchase through their mobile phones and that all of them have a mobile access 24/7 with them.

Now the above mentioned statistics shows clearly that it is inevitable for businesses to make use of the responsive website design technology but the point to ponder here is that the mobile phones come in a variety of screen sizes, which is more than 232 screen sizes, this is where responsive design technology comes in.

Now by the use of responsive website design technology there is no need to create 232 different screen designs for each and every mobile phone devise that exists on this planet, because the responsive website design technology adjusts the design according to the screen size by itself.

A world of opportunities opens up with the use of responsive website design technology. The most important advantage of the responsive design is that it adjusts itself according to the user’s browser, and not according to your server. The user’s browser automatically adjusts itself according the size of the device’s screen it’s been displayed on.

It also provides a constant user experience among all platforms that maintains your brand’s design and personality along with communication.

Also, when you search your website which is created on responsive then Google will include your mobile website in to the search results further increasing your online presence.

The above mentioned advantages of the responsive website design technology clearly states that responsive is the in and big thing in website development already. Too many brands across the globe have already switched to use of responsive websites for their customers and have gained significant gain in the lead generation process and sales. You could be one of them too!

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